EGO 1: The Difference Between Telling and Selling (by Ryan McGinness)

Graphic Design A–El

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Ryan McGinness: EGO 1 - The Difference Between Telling and Selling

EGO 1
Ryan McGinness:
The Difference Between Telling and Selling

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for large view

Ryan McGinness started a design firm called EGO. EGO favors an honest, pragmatic approach to solving problems. Their thoughtful work is in direct opposition to the over-hyped style-based design served up by many other firms. Contemporary design books gravitate towards empty design that is little more than eye-candy.

	click images for large view

EGO 1 — The Difference Between Telling and Selling is a revelatory guide to a more process-oriented approach that provides insight and substance for real-world designers.

Featured work includes corporate identities, TV graphics, web site design, videos and packaging for a list of clients including MTV, The Standard Hotel, Meetup, IBM, Lee Jeans, Tokion Magazine and Ungaro. This inspirational book is a must-have for designers seeking to develop substantive content for clients.

256 pages, Paperback, 8 1/2'' x 11'' (280 x 215 mm)
650 color and b/w illustrations, English
ISBN-13: 978-1-58423-146-2
ISBN-10: 1-58423-146-7 $ 29.95

About the Artist:

Ryan McGinness

Born, Virginia Beach, VA.
Carnegie Mellon University, BFA.
Curatorial Assistant, Andy Warhol Museum, Pittsburgh, PA.
Lives and works in New York, NY.

Website: ryanmcginness.com

See also:

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Studio Manual:
Ryan McGinness Studios, Inc.

So you think you’d like to open a Ryan McGinness franchise in your town? You're in luck. Mr. McGinness has created an all-encompassing guide to producing original work using his exacting standards. more...

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Ryan McGinness: Sketchbook
Selections 2000 - 2011

Students, artists, designers, and collectors can all enjoy this rare opportunity to see McGinness present all aspects of his process, including initial concepts, discarded explorations, and unresolved ideas. more...

No Sin/No Future: Ryan McGinness

A collection of snapshots, sketches, and scans, all extracted with a discerning eye from the artist’s studio archives. more...

Ryan McGinness: Sponsorship

Sponsorship forwards an intense dialog amongst many of the artists central to the corporate sponsorship debate through a series of 19 interviews. more...

Signed limited,
numbered Edition

unique Silkscreens
on front and back
covers

Ryan McGinness: Project Rainbow

A journey deep into the layered silkscreen compositions inspired by the simultaneous solo exhibitions, “Ryan McGinness: Project Rainbow” at 222 Gallery in Philadelphia and “Ryan McGinness: Worlds Within Worlds” at Deitch Projects, New York, 2003. more...

	How to order:

	email to Gingko Press PDF Fax Form \| Blank

GINGKO PRESS | GRAPHIC DESIGN BOOK | ISBN-13: 9781584231462 | ISBN-10: 1584231467