| With every technological and social “advance,” McLuhan’s theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that “the media work us over completely” becomes more evident every day. In his words, “so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.”
McLuhan’s remarkable observation that “societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication” is undoubtedly more relevant today than ever before.
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